Post by moon125 on Nov 10, 2024 5:13:08 GMT
Only after the internal optimization of the site is completed, you can move on to external. External optimization is building up the link mass and increasing the brand's reputation. We have already talked about internal optimization earlier .
Each site has its own weight (authority) for a search shopify website design engine. When an authoritative site links to another (by placing a link on its page), it transfers part of its weight to it. The more sites link to yours, the more trust it inspires in the search engine and the better it moves in the search.
Raising the authority of a website is a very long and painstaking process that requires a lot of attention.
If you don’t know where to start with external optimization, or are afraid of missing something, use our checklist.
Conduct an analysis of the existing link profile.
First of all, it is important to analyze the dynamics of your site's link profile. This is done using the Ahrefs service. Working with it is quite intuitive.
You will only need to complete one step: specify the domain of your site in the appropriate line. The portal itself will provide all the necessary information about the qualitative and quantitative characteristics of the dynamics of the site's link profile.
Based on the information received, create a strategy for further optimization and development.
Register your company in Yandex.Directory and Google My Business.
2-register-company-on-yandeks-spravochnike.png
These directories allow you to promote your business and find clients in your region.
If you have a large company with several branches, then enter information about each of them into the card. This will increase your reach, and customers will definitely find the address they need.
Register in thematic directories.
On the Internet, you can find services that offer automatic placement in dozens of directories at once. However, the quality of the links obtained in this way and the reputation of the directories themselves remain questionable.
It is better to find 20-30 catalogs of your and related topics that are popular. And personally fill out the company profile on these sites with high quality.
Place products on price aggregators and trading platforms (for online stores).
If you have a small range of goods in the mid- to high-price category or wholesale trade, then placing your offers on price aggregators and trading platforms can significantly increase sales.
Placement on trading platforms is not suitable for online hypermarkets with a large number of small goods. In this case, you simply will not have time to update the balances, and assigning a separate manager for each platform will be unprofitable.
Post articles and press releases on popular platforms.
There are now many different sites that are ready to post your article. Therefore, it is not difficult to find those very sites that are suitable for your topic. Such sites can be both paid and free. In the article, concisely enter a link to your site. In this way, you expand your audience and get additional traffic.
If you don’t have the time or desire to write articles, you can limit yourself to small press releases.
Buy links using special exchanges.
Links can be purchased in large quantities through exchanges such as Gogetlinks, Miralinks, Trastik and others. However, do this gradually and systematically, so as not to arouse suspicion among search engines with abnormal activity.
Leave comments on forums and blogs.
This is a good way to show your expertise and attract new users to the site. Choose forums and blogs on your topic, answer users' questions, participate in discussions and don't forget to share a link from your site to materials on the topic of discussion. This way, forum readers will perceive the posted links as useful information for themselves, and not as advertising. As a result, you will get a loyal target audience.
Post news and promotions on news portals and in industry directories.
Many news portals and industry directories provide an opportunity for companies to post their current news and promotional offers. This not only provides useful external links, but also attracts portal users to your site.
Let us repeat once again that in order to receive targeted traffic, you need to choose portals and directories that are specifically related to your topic.
Exchange links and articles with other sites.
3-exchange-links-and-articles-with-other-sites.jpg
You can collaborate with sites that sell related or auxiliary products to yours. For example, a fashion store can exchange publications with a branded bag store. It is important that you have the same target audience, but the products do not overlap.
Create company pages on popular social networks.
Almost every modern person uses social networks. Often, it is there that he finds the necessary information. So, in the process of website promotion, you should definitely not neglect social networks.
To analyze the effectiveness of your own work in social networks, we recommend setting up OpenGraph markup. Among other things, it will create an attractive link when reposting.
Publish unique and useful content on your blog
Write not only sales texts, but also detailed materials that will be useful for users. In this case, they will recommend the content of your site to their friends, and you will be able to receive natural links to your resource. In addition, a site recommended by familiar people inspires more trust in advance.
Be sure to add repost buttons to popular social networks to your blog. It should be as convenient and easy as possible for the user to share your content.
Each site has its own weight (authority) for a search shopify website design engine. When an authoritative site links to another (by placing a link on its page), it transfers part of its weight to it. The more sites link to yours, the more trust it inspires in the search engine and the better it moves in the search.
Raising the authority of a website is a very long and painstaking process that requires a lot of attention.
If you don’t know where to start with external optimization, or are afraid of missing something, use our checklist.
Conduct an analysis of the existing link profile.
First of all, it is important to analyze the dynamics of your site's link profile. This is done using the Ahrefs service. Working with it is quite intuitive.
You will only need to complete one step: specify the domain of your site in the appropriate line. The portal itself will provide all the necessary information about the qualitative and quantitative characteristics of the dynamics of the site's link profile.
Based on the information received, create a strategy for further optimization and development.
Register your company in Yandex.Directory and Google My Business.
2-register-company-on-yandeks-spravochnike.png
These directories allow you to promote your business and find clients in your region.
If you have a large company with several branches, then enter information about each of them into the card. This will increase your reach, and customers will definitely find the address they need.
Register in thematic directories.
On the Internet, you can find services that offer automatic placement in dozens of directories at once. However, the quality of the links obtained in this way and the reputation of the directories themselves remain questionable.
It is better to find 20-30 catalogs of your and related topics that are popular. And personally fill out the company profile on these sites with high quality.
Place products on price aggregators and trading platforms (for online stores).
If you have a small range of goods in the mid- to high-price category or wholesale trade, then placing your offers on price aggregators and trading platforms can significantly increase sales.
Placement on trading platforms is not suitable for online hypermarkets with a large number of small goods. In this case, you simply will not have time to update the balances, and assigning a separate manager for each platform will be unprofitable.
Post articles and press releases on popular platforms.
There are now many different sites that are ready to post your article. Therefore, it is not difficult to find those very sites that are suitable for your topic. Such sites can be both paid and free. In the article, concisely enter a link to your site. In this way, you expand your audience and get additional traffic.
If you don’t have the time or desire to write articles, you can limit yourself to small press releases.
Buy links using special exchanges.
Links can be purchased in large quantities through exchanges such as Gogetlinks, Miralinks, Trastik and others. However, do this gradually and systematically, so as not to arouse suspicion among search engines with abnormal activity.
Leave comments on forums and blogs.
This is a good way to show your expertise and attract new users to the site. Choose forums and blogs on your topic, answer users' questions, participate in discussions and don't forget to share a link from your site to materials on the topic of discussion. This way, forum readers will perceive the posted links as useful information for themselves, and not as advertising. As a result, you will get a loyal target audience.
Post news and promotions on news portals and in industry directories.
Many news portals and industry directories provide an opportunity for companies to post their current news and promotional offers. This not only provides useful external links, but also attracts portal users to your site.
Let us repeat once again that in order to receive targeted traffic, you need to choose portals and directories that are specifically related to your topic.
Exchange links and articles with other sites.
3-exchange-links-and-articles-with-other-sites.jpg
You can collaborate with sites that sell related or auxiliary products to yours. For example, a fashion store can exchange publications with a branded bag store. It is important that you have the same target audience, but the products do not overlap.
Create company pages on popular social networks.
Almost every modern person uses social networks. Often, it is there that he finds the necessary information. So, in the process of website promotion, you should definitely not neglect social networks.
To analyze the effectiveness of your own work in social networks, we recommend setting up OpenGraph markup. Among other things, it will create an attractive link when reposting.
Publish unique and useful content on your blog
Write not only sales texts, but also detailed materials that will be useful for users. In this case, they will recommend the content of your site to their friends, and you will be able to receive natural links to your resource. In addition, a site recommended by familiar people inspires more trust in advance.
Be sure to add repost buttons to popular social networks to your blog. It should be as convenient and easy as possible for the user to share your content.